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Hello, we are Define Better. 
We are a product design and education consultancy based in the North West of England.

We specialise in developing products by understanding consumer experience, combining front-end design with engineering thinking.

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Product Design Chester

About us

We are a small but experienced set of designers from many industry backgrounds with over 17 years of experience.
 
We have worked for companies such as Dyson, Unilever, Survitec, the US Airforce and within higher education. We have worked on performance fabrics, consumer goods and fast-moving consumer packaging (FMCG).

Our passions simply lie in making things betterWe believe that truthful, good design comes from development, experimentation and testing, with the user at the heart of the product.

We will be upfront about what direction we think your project should take and build a plan with you, with you at the heart of it, collaborating as a consultancy partner.

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Creative. Innovative. Sustainable. Considered. Human.

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